This work remains one of my favorite unrealized projects.
For a limited edition coffee table book we wanted to the BMW 6 Series Coupé write its own story – literally.

We mounted the car with custom-made tires and printed the pages by driving over them.
Every page featuring a highlight of the car.

Unfortunately by the time we were ready to bring the idea to life our friends from another agency did almost the same idea for Mercedes. That's why our coffee table book never got officially published. Sad stroke of fate, good learning.


Agency: Serviceplan || Client: BMW