This work still belongs to one of my favorite projects.
For a limited edition we literally let the BMW 6 Series Coupé write the story.
We mounted the car with custom-made tires and printed the pages by driving over them.
Every page features a highlight of the car.
Unfortunately by the time we were ready to bring the idea to life another agency did almost the same idea at almost the same time for almost the same brand. That’s why our coffee table book never got officially published. Sad story, good learning.
Agency: Serviceplan || Client: BMW